If you keep patience during a bear market, you should have the appetite to hold during a bull market too.
Market volatility bothers IFAs more than clients.
Focussing on asset allocation is better than trying to beat the markets.
Don’t lose heart when markets are down and don’t get over excited when markets are high.
Respect markets and they will allow you to walk together.
Equity performance is over hyped. There are far too many variables for an investor to make money through it.
Let markets do their job. You focus on yours.
Markets reverse faster than anyone thinks.
Markets will beat you. Don’t attempt to predict it.
Focus on net sales. Mark to Market will take care of itself.