Market volatility bothers IFAs more than clients.
If you keep patience during a bear market, you should have the appetite to hold during a bull market too.
Focussing on asset allocation is better than trying to beat the markets.
Markets will rarely trade at fair value. Never hurry to buy and never jump to sell.
Let markets do their job. You focus on yours.
Respect markets and they will allow you to walk together.
Markets will beat you. Don’t attempt to predict it.
Markets don't listen to anyone. No one.
IFAs advice clients not to time the markets. It's time IFAs start practising this.
Focus on net sales. Mark to Market will take care of itself.