Let markets do their job. You focus on yours.
If you keep patience during a bear market, you should have the appetite to hold during a bull market too.
Markets will always surprise you. The only way to win is to respect it.
IFAs advice clients not to time the markets. It's time IFAs start practising this.
Markets will rarely trade at fair value. Never hurry to buy and never jump to sell.
Markets don't listen to anyone. No one.
Focussing on asset allocation is better than trying to beat the markets.
Markets reverse faster than anyone thinks.
Markets will beat you. Don’t attempt to predict it.
Focus on net sales. Mark to Market will take care of itself.