I coined a golden strategy to grow in mutual fund business. It was the rule of 10/10 – to meet 10 existing/prospective clients every week and do 10 hours of reading and learning every week. Those who are following this rule are growing. A lot of IFAs are not happy about their growth though they keep busy all the time. When I ask them are you doing 40 meetings a month?, they mostly come out with numbers of 10 or 15 or 20. That’s the problem. You must meet 40 clients for maximum output. Till the time to follow this rule, you should not make excuses and complain about mutual fund distribution and advisory business. Watch my video on ‘The Rule of 10/10’ here.