Average IFAs look at the short term, Super IFAs think long term.

Compounding works in the long term. Just like investments multiply over long term because of compounding, IFAs also need to think the same way about their business. AUM is not expected to grow multifold in first few years. It takes time. This business works best in long term. AUM compounds due to mark to market, SIPs, loyal clients, fresh investments, etc. You must give time. Average IFAs look at the short term. Super IFAs think long term.

Anirudh Kashyap
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