Build it in such a way

Revenue will always be under pressure as the industry matures. Don’t worry about that. Also, you have no control on this. You should always focus on increasing volumes. That is possible with efforts. The pace of volume growth will reduce the impact of commissions going down. If you accept this fact that margins will be under pressure, you will be able to handle such situations in the future in a better way. Keep your personal expenses under control. They should not be more than 35-50% of your gross revenue. Rather, you should invest more in your business for accelerated growth. Don’t fear the future. Build it such a way that it can handle the shocks.

Anirudh Kashyap
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